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PARABLE STUDIOSParable StudiosCreative Direction, Branding, Art Direction, Digital ProductBerlin · Germany - 2024
The Kino Babylon facade at night, the Parable Studios sign above the lit cinema marquee and the line Telling a Better Story, with people crossing the pavement

Launching a purpose-driven film studio in Berlin

The challenge

Parable studios needed to create a brand, graphic materials and a digital platform that sets the stage for launch, building expectancy around its proposal.

The partnership

Teaming up with the award-winning Parable team, serving them with clarity, purpose and great deliverables, a cohesive branding and a beautiful website for their debut in Berlin.

overview

A studio that exists to tell better stories needed a brand that already told one.

Approach

Parable comes out of award-winning documentary directors, people who already know what a well-told story does to the person watching. The brand could not be an attractive wrapper placed over that. It had to carry the same conviction that moves the studio: stories change how people think, for better or for worse, and choosing which one to tell is a responsibility.

The logotype was built letter by letter, and the construction notes were kept rather than cleaned away. That is the decision that organizes everything else: a studio that talks about formation should not hide its own. What usually becomes dead archive at the end of a project became brand material.

A man leaning over a black board carrying the Parable Studios logotype in gold, his hand on the letters, in a warm-lit room before the debut

Debut

The brand debuted on 9 December 2024 at Kino Babylon in Berlin. The site went live with it, organized into four doors: vision, team, projects and community. None of them leads to a closed portfolio, because at the debut the studio was still being built, and the site was written to invite rather than to prove.

The Parable Studios logotype projected on the cinema screen, above the stage where one of the founders speaks to the audience at the debut
A stack of Parable Studios founding-membership certificates on a red table, each carrying the mark's gold seal, beside pens for the signatures

result

  • 09.12.24

    the brand's debut at Kino Babylon, Berlin

  • 4

    doors on the site: vision, team, projects and community

The full auditorium at Kino Babylon seen from the back of the room, the Parable Studios mark on screen and the walls lit in purple
Two guests with arms around each other, smiling in front of the launch backdrop, the Parable Studios mark repeated in gold across the dark ground

What you see is the expression of a solution formed by hidden processes.

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Launching a purpose-driven film studio in Berlin · øculto