Helping soccer fans find their matches in the streaming era
The challenge
How do we provide organization to find decentralized football matches in the streaming era? We proposed a hub to guide soccer fans to the right streaming service to watch their match.
The partnership
Kaká and his team wanted to fill that gap and provide a platform that serves accurate and timely information about soccer games, we partnered from conceptualization to branding and digital product, creating a platform ready for growth.
overview
The match exists, it is being broadcast right now, and the fan has no idea where.
Approach
Streaming multiplied the rights holders and, along with them, the confusion. A single championship spreads across free-to-air channels, subscription services and platforms nobody remembers to check. The problem was never a shortage of content. It was a shortage of direction: nobody was saying where to watch.
So the product does not try to be one more place to watch football. It delivers the fan to the right door and gets out of the way. Search takes the question the way a person actually thinks it, by team, by championship or by date, and answers with kick-off time and broadcaster side by side, so the decision happens on a single screen.
Brand
kasa means home. The name was chosen before the brand existed and went on to govern everything that came after it: a familiar place, where you know where things are. Kaká and his team took the platform to the app stores with brand and product built at the same table, not one after the other.
result
3
search paths: by team, by championship, by date
2
fronts built together, the brand and the digital product
What you see is the expression of a solution formed by hidden processes.
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